
Create a Book Marketing Plan Before Publication
A pre-publication marketing plan helps you identify your audience, prepare promotional materials, build your author presence, and organize the steps leading to launch day. Blue Crown Books supports authors through writing, editing, design, publishing, and marketing, allowing every stage of the book journey to contribute to a stronger release. Define the Readers You Want to Reach Every effective book marketing plan begins with the intended reader. Instead of promoting a book to everyone, define the people most likely to connect with its subject, genre, tone, or message. A fiction author may focus on readers who enjoy a particular setting or theme. A memoir may speak to people who relate to a personal experience. A business book may serve professionals facing a specific challenge. Children’s books, nonfiction titles, and eBooks also require clearly defined audiences. Blue Crown Books can help authors consider how their books should be positioned before publication. A clear audience influences the title, subtitle, cover, description, keywords, categories, promotional language, and publishing strategy. When these elements speak to the same reader, the marketing plan becomes more focused. Make Sure the Manuscript Is Ready Marketing cannot compensate for a book published before it is ready. Before planning advertisements or


















