By Kent Clark
Renowned producer Robert J. Smith of Robert J. Smith Productions has recently united forces with Dr. Robert Cialdini, popularly referred to as “The Godfather of Influence,” to bring the wisdom and strategies of Influence and Persuasion to the public in a transformative new light. This partnership, initiated under the auspices of The Cialdini Institute, marks a turning point in the efforts to disseminate scientifically validated methods of inducing positive authoritative change.
Smith, an expert in his domain, is most recognized for his innovative ventures in the realm of production, having redefined what it means to be a self-made success. He came across Dr. Cialdini’s notable work, Influence: The Psychology of Persuasion, in 2001, an event that altered the course of his professional journey in a remarkable way. Despite the vast array of literature and resources detailing numerous strategies for success, Smith singularly resonated with the seven principles of influence underlined by Dr. Cialdini: Reciprocity, Commitment and Consistency, Social Proof, Authority, Liking, Scarcity, and Unity.
In less than six months, Smith deftly absorbed the essence of Dr. Cialdini’s research and techniques. He then implemented the gleaned insights to scale unforeseen heights of success. The result was a distinct, #1 worldwide production ranking with financial powerhouses The Equitable, Mutual of New York (MONY), and AXA Financial. These companies, boasting a combined workforce exceeding 200,000 financial advisors and personnel, were a testament to the extraordinary determination and effectiveness of Smith’s approach.
As the founder and mainstay of Robert J. Smith Productions, Smith has consistently reemphasized his unequivocal belief in the transformative power of hard work and dedication. His own journey has been a triumph of the timeless principles of Influence and Persuasion, as advocated by Dr. Cialdini. He opined, “I truly believe that with hard work and dedication, anyone can harness the proven principles of Influence and Persuasion to achieve #1 rankings in his or her company and achieve industry rankings in the Top 1% just as I have.”
Building on this empowering ideology, Smith now strives to consolidate the principles and strategies presented in Dr. Cialdini’s work into a series of succinct, engaging, and enlightening short films. These films are designed to expand on Dr. Cialdini’s “Small Bigs,” taking audiences step-by-step through each concept and offering practical and actionable insights. By doing so, Smith emerges as not just a beneficiary of the Influence strategy but also a promoter and propagator.
The partnership promises a symbiotic fusion of Dr. Robert Cialdini’s expertise in social psychology and Robert J. Smith’s media mastery. It is a unique collaborative venture aiming to redefine the contours of achieving business success rightly tipped to revolutionize the corporate and entrepreneurial milieu at large.
In this digital era, where the world is at our fingertips, Smith’s productions and association with Dr. Cialdini can be accessed and explored via numerous platforms. Social media links and websites like LinkedIn, YouTube, Twitter, and Forbes, among others, are treasure troves of content on this enlightening journey, bridging the gap between psychology and the world of business.
As the partnership between these two stalwarts commences, the corporate world is poised on the brink of tangible, effective transformation. Robert J. Smith’s business acumen, combined with Dr. Robert Cialdini’s social psychological insights, promises to initiate a new era of engaged learning centered around Influence and Persuasion – a powerful force enabling individuals, businesses, and professionals to realize their fullest potential.
Published by: Aly Cinco
