By: Svetlana Nesmelya

Was there ever a time when people did not migrate? No and once again no. This feature was characteristic of all people throughout the history of the development of our civilization. It just so happened that a person is constantly looking for a better place to live.

Of course, migration 10,000 years ago and migration today are different. Previously, people were simply looking for a better place to live, based on their primitive needs. They needed a safe place, protected from enemies and predators, with food, with a good climate.

Today, migration is a more complex phenomenon. People migrate for other reasons.

The first reason is money. Everything is very simple here: people are looking for countries where they can earn big money with their work. It is enough to look at the rating of countries by standard of living to find out which countries are desirable from this point of view.

The second reason is political conditions. From this point of view, the desirable are countries with democratic regimes. People who suffer from the shortcomings of totalitarian and authoritarian regimes move here.

The third reason is professional. Representatives of a particular profession or sphere are looking for countries where they can best realize themselves. For example, an application developer from India will receive better conditions in Germany, Italy, or the USA.

In general, the USA is a priority option for migrants from all over the world. It has a high standard of living, a good level of democracy, social security, and many other advantages. As of now, more than 50 million people have migrated to the USA. This is 15% of the country’s total population.

The USA has no equal in this rating. Germany, which is in second place, cannot even gain a minimal competition. There are 16 million migrants here. Compared to the American 50 million, this is practically nothing.

People began moving actively to the USA at the end of the 19th century, when developed transport communications appeared. A big surge in migration was recorded in the middle of the 20th century. The reasons are obvious: they were world wars, revolutions and, in general, instability on the European continent.

In modern times, another war has become a new trigger. This time it is the war between Ukraine and Russia, which began in 2022. In the first year of the war alone, the number of migrants from Ukraine, according to official data, amounted to almost 11,000 people, which is 500% more than the year before.

In short, the number of migrants is growing. It is logical that many American companies have identified expats as their target audience.

RusRek provides invaluable assistance to both the migrants themselves and the businesses that want to interact with them.

More about RusRek 

This is a specialized platform that appeared more than 30 years ago. At that time, there were no projects that would pay attention to migrants. RusRek was the first in the United States from this point of view.

The platform has several tools with which it works effectively. Now we will consider them in detail.

RusRek Website 

First of all, this website is a platform for communication. Migrants who are still experiencing communication difficulties in a new country can freely communicate with other expats. It is possible to meet new people, form interest groups, organize meetings, group trips to certain events, and so on.

In addition, the RusRek website is a marketplace for the sale of certain services. If a migrant is still having difficulty using the services of Americans, they can ask another expat for help. There is a large list of services: repairs, construction, law, transportation, translations, and so on.

You must agree that even this one point is of great value for migrants.

Radio Station 

The radio station frequency is 96.3 FM. Listeners can receive the latest news from the USA, post-Soviet countries, Israel, European countries, and so on. You just need to turn on the radio in time.

Important! Radio broadcasts are in Russian, so migrants do not have any problems.

Radio hosts pay a lot of attention to the leisure time of migrants. They provide information about upcoming cultural events, sports events, holidays, etc. Planning your leisure time with the help of the RusRek radio station is not a problem.

The emphasis is also on healthcare. RusRek understands that this is an extremely important point for any US resident. Listening to the radio station, you can get a lot of information about the news of US health insurance, new methods of treating diseases, new equipment, etc.

Printed Edition 

Do you like good old newspapers? RusRek has something to offer you too! You can get an interesting newspaper right in the New York subway. Make your trips on public transport useful.

What RusRek Can Offer to American Companies 

• Motivational stories. RusRek posts on its platform the stories of expats who have successfully adapted to the US world.
• Promotion of services and goods. Using the knowledge and analytical data of RusRek, American companies can more effectively adapt their offer to the needs of migrants.
• Results of marketing research. Businesses do not have to conduct research on their own. They can get a ready-made database. This is an invaluable source of information.
• Free advertisements. Companies can freely place them on the RusRek website.

In short, RusRek is a comprehensive solution for businesses whose goal is to achieve maximum interaction with migrants in New York and the US as a whole.

Disclaimer: This article is for informational purposes only and does not provide legal advice. For immigration or legal services, consult a qualified attorney.

Published by: Holy Minoza