XXCRUE is a brand revolutionizing how people think about art and fashion.
Raymond Assis founded XXCRUE, dedicated to promoting balance, mental health, and individuality through its unique designs. Assis believes that art is a powerful tool that can be used to express the complexities of life, and he wants to use his art to inspire others to accept themselves for who they are.
The brand’s first collectible, “A Jommentary,” is a commentary on the concept of internal conflict and is meant to encourage self-reflection and acceptance. Assis’ struggles inspired the sculpture with mental health and his desire to create a more positive message through his art. The sculpture was created by reinterpreting characters from his childhood, Tom and Jerry, and giving them a more mature look representing his view of life.
“The sculpture is a result of my reflection of my mental struggle,” says Assis. “I hope to inspire others to be able to accept themselves for the variety of things they can be and promote the message of balance, mental health, etc. Art, in general, is connected to substance abuse; many acclaimed artists die from an overdose or mental struggle – and I hope my art can relay a more positive message. I also hope to open this avenue of art to a broader audience by connecting it to fashion in a new way.”
XXCRUE is not just a brand but a studio that brings together artists and designers from different backgrounds to explore the concepts of tension, diversity, and balance. The team includes architects, animators, branding professionals, content creators, illustrators, and product experts, all working together to create meaningful and impactful art. The brand’s name, CRUE, is a nod to the importance of collaboration and the role of the team in doing the best work.
“Our mission is to encourage intersection between all creative professions,” says Assis. “CRUE is a studio for artists and designers to collaborate and explore the concepts of tension, multiplicity & balance. Our team includes architects, animators, branding professionals, content creators, illustrators & product experts. We chose the name CRUE (pronounced “crew””) because it highlights the importance of the team. The best work is created as a result of collaboration.”
XXCRUE is not just about creating art but also about creating a positive impact on the world. The brand is dedicated to promoting mental health awareness and encouraging people to care for their mental health. Mental health is an issue that affects many people, and it’s essential to start talking about it more openly. By connecting art and fashion, XXCRUE hopes to reach a wider audience and inspire others to care for their mental health.
The brand’s unique designs are not only beautiful, but they also have a deeper meaning. Each design reflects Assis’ journey and his experiences with mental health. The designs are meant to inspire others to start their journey of self-reflection and acceptance. The brand’s goal is to help people understand that they are not alone and that help is available.
If you’re interested in learning more about XXCRUE and its work, visit https://xxcrue.com/
