By: Andrew. Z
Los Angeles, CA
In the dynamic world of culinary and design, few individuals have been able to blend artistry with branding quite like Daisy Huang. As the Creative Director and Co-Founder of Dashini, Daisy has contributed significantly to reshaping how consumers experience food through visual storytelling and innovative design, though it could be said that her influence has played a role in shifting the sushi branding landscape.
Photo Courtesy: Daisy Huang and Nicole
From Vogue to Dashini: A Creative Director’s Journey
Daisy’s expertise in branding, which she developed during her time at Vogue Beijing, has been an important part of Dashini’s identity. At Vogue, she was involved in high-profile marketing campaigns, such as the widely noticed “Outfit of the Day” (OOTD) posts during Shanghai Fashion Week, which helped garner over 30,000 followers on TikTok. Her ability to translate cultural trends into engaging, visually appealing content was a key element in establishing Dashini as a brand with strong visual appeal in the culinary world.
Dashini was founded by Daisy Huang and Nicole, two entrepreneurs who saw an opportunity to make an impact in the grocery store sushi market. More than just a functional grab-and-go option, Daisy envisioned sushi bento boxes as an art form—an experience that nourishes both body and soul. By focusing on the emotional connection to food and elevating its presentation, Dashini has become a recognizable name in the industry, offering an experience rather than simply a meal.
Inspired by mid-century pop art and modern minimalism, Daisy crafted a brand aesthetic that feels both warm and sophisticated. Dashini’s signature palette of soft coral, cream, and earthy green aims to evoke freshness and organic quality, while charcoal neutrals add a sense of modern elegance. Every element, from packaging to logo design, reflects Daisy’s thoughtful approach to creating a cohesive dining experience
Photo Courtesy: Daisy Huang and Nicole
Creative Leadership: Bridging Art and Business
Under Daisy’s creative leadership, Dashini has grown to include six sushi kiosk locations across Southern California, marking its presence in the competitive food industry. As Creative Director, Daisy has overseen the brand’s visual identity, ensuring that every aspect of Dashini’s graphic design and marketing materials aligns with the company’s artistic vision. From packaging to digital branding, Daisy has infused a blend of modern minimalism and mid-century pop art to establish Dashini’s distinctive aesthetic. Her expertise also extends to directing visual campaigns, refining typography and logo elements, and helping to build a cohesive brand story that resonates with consumers.
Daisy’s contributions to Dashini’s branding efforts are visible in the recognition the company has received through media coverage, endorsements, and growing attention in various industry competitions. Her designs are frequently praised for their innovative approach to food branding, and Dashini has plans to participate in prominent food exhibitions and collaborations with respected retail partners, furthering its standing in the industry. Daisy’s ability to combine artistry with strategic branding has helped position Dashini as a respected name in the sushi industry, underlining her creative leadership.
Daisy’s ability to merge art with business is one of the factors that distinguishes her in the industry. Her work on Dashini reflects her belief that food is not only sustenance but also an experience, a ritual, and a moment of joy. From conceptualizing creative campaigns to curating high-profile events, such as Vogue’s jewelry marketing collaboration with Bulgari and Graff, Daisy has shown a consistent ability to build brands that captivate and inspire.
“Every meal is a story, and every brand should evoke a feeling,” says Daisy. “With Dashini, we wanted to create something that not only delivers quality and flavor but also embodies a sense of mindfulness and beauty.”
Photo Courtesy: Daisy Huang and Nicole
A Visionary Leader Redefining the Industry
As Dashini continues to grow, Daisy remains committed to refining and expanding its brand presence, ensuring that each bento box reflects the artistry and passion that define her work. As an industry leader with a unique creative vision, Daisy has been instrumental in redefining food branding by merging aesthetic excellence with storytelling. Her leadership in graphic and visual design has contributed to establishing new standards in the industry, making Dashini a benchmark for artistic culinary branding. With her ability to blend form, function, and emotion, Daisy Huang is demonstrating how design and storytelling are not just complementary elements to a meal but integral parts that elevate dining into a more immersive experience.
Published by Tom W.
