Established in 2003, Red Cube is one of the top production companies on the West Coast, responsible for the largest electronic music events in Portland and Eugene, Oregon. With an energetic team, a highly talented roster of resident DJs, and a pursuit of boundary-pushing music, Red Cube has produced over 2000 events and sold nearly 10 million dollars in ticket revenue. In the coming year, they are all set to celebrate their 20th anniversary.
It was in 2016 that they opened their own venue called 45 East, which has now become the premier 21+ dance music venue in the state of Oregon, booking over 150 events a year. The hustle started when Paul Song, the founder of Red Cube Productions, was introduced to the underground rave scene in the late 90s after he attended his first-ever warehouse party. He immediately fell in love with what the culture and community had to offer. In 2003, Red Cube was born and organized an event, Ice Break, which sold out by hitting the capacity of the club by an hour after doors opened. Paul saw people enjoying themselves, dancing to the music and having a great time at his event. His heart was filled with love and appreciation, and after that night, Red Cube Productions continued to book more events and entertain crowds.
Music and dance have a universal language, and this is something that connects people from various cultures, regions and backgrounds. “Our aim is to create and offer safe events with top-notch production quality featuring international artists. We want to create events where people can gather with their friends and family to enjoy seeing their favorite artists and dance to music, allowing diverse people to connect with one another,” shared Paul Song.
Ever since they started working and opening their own space, 45 East, where the safety of their patrons, artists and staff has been their number 1 priority. They have been consistently booking renowned artists without any specific genre so that diversified people can enjoy various forms of music and dance. However, hosting large crowds means opening doors for medical incidents, yet they have been extra vigilant about such cases. Not just that, they also make sure the artists and patrons can have a great experience whenever they are invited to their venues or events without any mishaps while feeling safe and secure when performing.
There is no denying that healthy competition is great for any business, but Red Cube brings years of experience and expertise to the table, making them stand out from the rest of its competitors. “We can’t book all the shows. Hence, other promoters and venues are able to book artists as well, but overall, this is amazing for our city and consumers,” revealed Paul Song. “I wouldn’t also say that we are better than our competitors, but we have been around longer and have more experience in more ways than one. We are definitely more aggressive and consistent than others in our market,” he added.
In 2013, the city of Portland halted Red Cube’s permission to produce dance music events in larger venues. They worked hard to overcome this issue, and finally, in 2019, they regained the trust of the city and were able to get back into a larger venue, Portland Expo Center. Since then, they have curated a new Halloween brand festival, Freaky Deaky Portland, with Disco Donnie Presents and brought back Moonlight Masquerade, a festival for New Year’s Eve weekend. They have recently launched a new brand, Bridge City Block Party, which will be held in downtown Portland, featuring some of the hottest dance music artists, local artists, local vendors and many more. It is after years of hard work and delivering results in the business that they have gained trust from their audiences, venues, artists, agents, management, city officials, etc. Because of this gained trust, they have been able to develop a solid reputation in the industry.
With around 20 years in the industry, Red Cube has accomplished its goal of creating the most electrifying nights for its diverse audience. However, producing safe and high-quality events still remains the driving force behind every event. They not just focus on pulling in large crowds and booking top artists but also ensure that all their events remain incident-free, secure and safe for the artists as well as the audience.
