By: Jay Feldman

SummerFest’s third and final weekend (July 3rd-5th) is stacked with music, from Benson Boone’s viral pop on Thursday to alt rock classics like The Lumineers. Veterans like Hozier and Def Leppard finished off the previous weekend, which made sprinting between stages feel like its own sport. 

But even the most committed pit-runner needs a breather. That’s where CHITA Living’s new Lakewalk lounge comes in: a shady, open-air hangout designed for anyone whose feet (or phone battery) are fried after the third encore. 

Perched beside the water, the lounge keeps you connected to the festival atmosphere without the hustle of the crowd. There’s a direct view of the Lakewalk Secondary Stage, so you can enjoy afternoon performances while sinking deeper into the comfortable seating. Festival maps point to this spot as an official meet-up location, and CHITA Living distributes pocket-sized cards with each day’s schedule, along with a printed QR code for live set-time updates: less scrolling, more relaxing, all while enjoying the next tune.

CHITA Living Turns Seats into an Experience

Instead of folding chairs, CHITA Living created a pop-up living room that feels like the VIP patio you wish you could have at home—or at the festival. A teal-framed arch invites you to “Take a break, take a seat, take in the moment,” as the scent of nearby food stalls wafts through.

Festival-branded turf guides you out onto deep-cushioned Elara Outdoor Rattan sectionals, facing the water. Meanwhile, rope-wrapped Acker swivel chairs let you pivot toward a side-stage jam without needing to get up.

Staffers act as concierges, offering chilled towels during the afternoon heat and blankets as the breeze picks up in the evening. The result: a spot that helps recharge you for the next set, all while keeping you in the SummerFest flow.

Snap, Tag, and Win

It wouldn’t be SummerFest without some social sharing. The neon “Relax Here” sign, angled mirrors, and lake-view backdrops make every seat an Instagram-worthy moment. Snap a picture of yourself in your favorite CHITA Living piece and start imagining a home upgrade while the headliner’s music echoes around you.

Tag your post with #CHITASummerFest for a chance to see it featured on SummerFest’s social media feed. Each upload doubles as an entry for hourly giveaways, including full Elara sofa sets delivered to your home.

For the grand finale, prizes include a 2-piece Elara Sofa set with a $200 gift card, a Harbor Chair with a $100 gift card, and an Ottoman with a $50 gift card.

Crafted for Comfort: What You Can Test Drive at SummerFest

Think of the Lakewalk lounge as an outdoor showroom: every sofa, stool, and swivel chair is there for one reason—to let you experience it for yourself before you get back to the music. Here are some stand-out pieces you’ll want to sink into (or spin on) all weekend:

• Elara Outdoor Rattan Sofa Set – Thick cushions, weather-resistant frame, and enough depth for a festival-length power nap.
• Blair Industrial Wood-Seat Counter Stools – A mix of mango wood and powder-coated steel; sturdy enough for even the busiest post-show hangout.
• Acker Rope Outdoor Bistro Set – Rope weave, swivel base, two chairs, and a table perfect for late-night snacks.
• Blythe Upholstered Adjustable-Height Stools – Bouclé upholstery, gas-lift adjustability, and a swivel that makes relaxing even easier.

Each piece is designed to withstand the festival crowds, made with durable materials that last far beyond the event itself. Lift a cushion, and staff will point out the marine-grade hardware and mortise-and-tenon joints—features that ensure these pieces hold up, even through Wisconsin’s unpredictable weather.

Comfort and Style, Within Reach

CHITA Living is on a mission to prove that comfort can be both accessible and stylish. With American-inspired designs, a strong commitment to sustainability, and prices that fit within your festival budget, CHITA Living makes it easy to experience quality without breaking the bank.

The brand has appeared in several premium showcases and celebrity gift lounges, but SummerFest marks its first major activation in the Midwest—a chance for over 100,000 festival-goers to see the difference between furniture that looks good and one you don’t want to leave.

Know Before You Go

• Location: Lakewalk midway, look for the giant teal arch opposite the grilled-cheese food truck.
• Hours: 1:00 p.m. to 11:00 p.m. daily, with last-call seating 15 minutes before closing.
• Freebies: Holographic pouches, phone bags, and discount coupons are available at check-in. Prizes range from merchandise credits to full furniture sets.

Pro Tip: Early afternoons are typically quieter, making them the ideal time to grab a seat, post your selfie, and plan your route to Benson Boone’s amphitheater set for Thursday night.

Whether you’re recovering after Benson Boone’s sunset sing-along or saving energy before The Lumineers’ highly anticipated performance, CHITA Living’s lounge offers more than a place to rest. It’s a quiet escape designed for the festival-goer—a reminder that comfort can be as memorable as the music.

So when your fitness tracker says you’ve logged ten miles of stage-hopping, head to the teal arch, sink into a cushion, and let the lake breeze remind you why SummerFest is celebrated as one of the world’s largest music festivals and Milwaukee’s cherished backyard.