Revolutionizing Self-Care with On-Demand Luxury Treatments
By: Chiara Accardi
At high-profile events, everyone wants to look and feel their best. The pressure to shine can be intense, but what if there was a way to bring relaxation and rejuvenation right to the heart of the action? The Party Spa, New York’s premier Celebrity Mobile Spa, has been “Making Wellness Popular” since 2013. This modern concept is changing the game, bringing luxury wellness services directly to where they’re most needed – be it backstage at a concert, in a hotel suite before a red-carpet event, or even in the comfort of your own home.
The Party Spa‘s journey began in the pulsating heart of New York City’s nightlife. Founder Asher Wilkins, a licensed massage therapist, had a lightbulb moment: why not offer chair massages to club-goers as a way to unwind after a long workday? This simple idea quickly gained traction, with event promoters and club owners recognizing its value. Before long, The Party Spa became a coveted addition to the NYC nightlife scene.
The brand’s unique blend of wellness and entertainment caught the eye of industry insiders like Jackie Rowe, who had worked closely with boxing legend Mike Tyson, and TV personality ‘Free’ from BET’s 106 & Park. These connections catapulted The Party Spa into the world of celebrity events, concerts, and tours, solidifying its status as a celebrity-approved brand.
What sets The Party Spa apart is the entire experience. Picture this: a team of professionals who look more like they’re about to step onto a runway than give a massage. These “Retail Therapists,” as they’ve been dubbed, break the mold of traditional spa services. They perform massages in heels, blur the lines between wellness professionals and entertainers, and bring an air of excitement to every event they attend.
The Party Spa‘s services have graced some of the prestigious venues and events in the entertainment industry. From Madison Square Garden to the Barclays Center, from reality TV shows on BET and VH1 to multi-city music tours, they’ve left their mark on the world of glitz and glamor. One of their memorable moments was providing services at the home of Mary J. Blige’s mother, pampering her, along with her family and friends.
Photo Courtesy: The Party Spa
The Party Spa aims to make body-based therapies a consistent part of people’s routines, not just a special occasion treat. Their vision is to collaborate with celebrities, influencers, and industry professionals to promote wellness on a grand scale. They want to see massage therapy, skincare, reflexology, and stretch therapy trending as much as makeup tips and fashion styles. It’s about making self-care accessible, exciting, and, yes, popular.
When The Party Spa team arrives at an event or joins a celebrity tour, they’re ready for anything. Their on-demand, on-site services include chair massages, foot reflexology, hand massages, and stretch therapy. These non-invasive, over-the-clothes treatments are perfect for busy environments, beloved by both talent and staff alike whether they’re on set, backstage, or in dressing rooms.
As The Party Spa looks to the future, they’re expanding into the world of media with the upcoming launch of “Confessions of a Celebrity Massage Therapist,” a podcast set to debut in November 2024. This biweekly, 30-minute show will feature The Party Spa team discussing their celebrity encounters and providing insights into various aspects of wellness – from physical and mental to financial and social.
The Party Spa isn’t just a service – it’s an experience. It’s the bridge between the glamorous world of entertainment and the nurturing realm of wellness. In a city that never sleeps, they provide a moment of calm, and they offer a chance to slow down and rejuvenate.
As one of the few black-owned, male-owned businesses in a female-dominated industry, The Party Spa is breaking barriers and changing perceptions. They’re proving that wellness can be exciting, that self-care can be glamorous, and that a massage therapist can be as captivating as any performer on stage.
So the next time you’re planning an event, whether it’s a star-studded gala or an intimate gathering at home, remember The Party Spa. Because when the party meets the spa, something magical happens – and that’s a trend we can all get behind.
To learn more about The Party Spa, visit: ThePartySpa.com
Published by: Martin De Juan
