To the uninitiated, a profession in the entertainment industry seems like an effortless undertaking that does not require much effort. However, dedicated artists such as 7/7Dubz know that pursuing a career in music is a lifelong commitment that takes passion, perseverance, and hard work.
With the expertise of his 22-year-old producer and main audio engineer FGY and 21-year-old producer DavidG, 7/7Dubz has successfully created his own unique sound that made him known for bringing innovative and fresh creations to the music scene, especially through experimentation with various genres such as hip hop, trap, and rock music.
Recently, he started exploring the Punk Drill Wave, a derivation of the UK Drill mixed with heavy metal. Seeing that the drill scene has already formed a significantly massive platform, the visionary believes that the exciting new style is worthy of blowing up worldwide. As such, he intends to release music that highlights this genre very soon.
Aside from his enthusiasm for uniqueness and creating top-notch tracks, what fans and listeners love the most about 7/7Dubz is his incredible ability to express himself and his vulnerabilities through songs. As the inspiring man meaningfully shared, “7/7Dubz is the most brutally honest part of me; it allows me to express thoughts and feelings that many are hesitant to highlight and speak up on.”
On top of that, he possesses an admirable work ethic which is the inspiration behind his brand and identity. Explaining his philosophy, the singer-songwriter said, “The concept of 7/7 is broken down into a lifestyle that condones a neverending grind, to surpass any barriers, mental or physical, to block off the negativity, and dive deep into what you want to achieve, regardless of one’s opinion, it’s about staying true to yourself and taking no days off (7 days of the week).”
Yet, despite his strong passion for music, 7/7Dubz did not pursue it right away. If anything, he was initially scared, which is why he first honed his gift in video editing, graphic design, and 3D animation at a professional level.
“At first, I was hesitant about starting to record music, I started off by making beats and got really good at it in a short timespan, and one of my friends insisted to level up to recording vocals, which I did, and that is how 7/7Dubz was born,” the gifted individual shared. “After I decided to use this name, I developed the 7/7 brand with the thematic of taking no days off, constantly grinding for my dreams.”
Now, 7/7Dubz is one of the fastest-rising artists in the music scene today. His discography is available on Spotify, including his most recent single, “Whole World,” as well as his most popular hits, “Questions” and “Flexibility.” In addition, as a testament to his growing success, music enthusiasts have likened him to icons like Juice WRLD, The Kid Laroi, Lil Peep, XXXTentacion, and Ski Mask The Slump God.
Moving forward, the up-and-coming artist remains steadfast in his vision of expanding his horizons by continuing to focus on versatility. He also aims to continue connecting with listeners and audiences with his relatable verses and lyrics. As such, music enthusiasts should keep an eye out for 7/7Dubz as he makes his way to the top of the music industry.
Opinions expressed by Artist Weekly contributors are their own.