Dan Mace
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The Most Followed YouTuber in the World, MrBeast, Signs Dan Mace as Chief Creative Officer of his Philanthropy Channel

The world of YouTube just got a little more interesting as South African filmmaker Dan Mace signed on as Chief Creative Officer for the Beast Philanthropy YouTube Channel. Mace, a multiple award-winning film director and YouTuber is known for his work on “The BRU Show” for Warner Bros. Discovery and is excited to collaborate with American YouTube sensation Jimmy Donaldson, better known as MrBeast.

MrBeast is currently the most followed person on YouTube, with over 129 million subscribers and 210 million subscribers across all of his channels on the platform. This equates to around 1.8% of the world’s population, making him a household name in online content creation.

Mace has always been on the leading edge of new trends and inventions in the world of filmmaking and has become a true pacesetter in the industry. He strongly believes in stepping out of his comfort zone and discovering the power of innovation, conceptualization, and execution.

The young filmmaker is inspired to be his own boss and witness his efforts’ results. He shares that his advice to others is to take quick and enormous action when they see something they want to pursue.

Filmmaking has changed in recent years, and the definition of a filmmaker has evolved to include more than just creating sustainable content. Mace notes that the projects he will be working on with MrBeast will create long-term change for communities worldwide. He also plans to make his own YouTube videos behind the scenes to give viewers a glimpse into the workings of the channel.

Mace is excited about the opportunity to work with MrBeast and his team, noting that an hour spent with Jimmy is more valuable than reading 12 books written by someone trying to break down the algorithm of YouTube. He also mentions that the Head of Beast Philanthropy, Darren Margolias, is a great person and a giver and that the two of them have developed a brotherly bond since they began their first project together.

While Mace is away in the States, he has employed a Creative Producer, Jarrod Allies, to manage his company in Cape Town. He thinks traditional movies will be screened on YouTube in the future, and he wants to be at the vanguard of this shift. He notes that filmmaking is still filmmaking, whether on YouTube or in a cinema theater and that there’s less ego involved in this type of work.

The collaboration between Dan Mace and MrBeast promises to bring some exciting and impactful content to the world of YouTube. With Mace’s experience and creativity at the helm, the Beast Philanthropy channel will positively impact communities worldwide.

Video of the Beast’s charitable acts is available at: https://www.youtube.com/watch?v=NHXFQSlXNa4 . There’s also a video of Dan’s announcement at: https://youtu.be/36Z4i_VFM4U 

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