Roberto Gonzalez, the visionary force behind EYE Clothing Co., is not just in the business of selling clothes; he’s on a mission to inspire, empower, and make a positive impact on the world. From humble beginnings in the trunk of his car during his senior year in high school, Gonzalez has transformed EYE Clothing Co. into a thriving brand with over 15 shows, fairs, and music festivals under its belt, in addition to running three brick-and-mortar locations.
What sets EYE Clothing Co. apart? It’s more than a brand – it’s a movement. Rooted in the breathtaking landscapes of the Great Pacific Northwest, EYE is not just about the garments but also about the vision, the purpose, and the community that stands behind them. Gonzalez shares, “We strive to be more than just ink on clothes. In our designs, you will find many meanings and inspirations that go deeper than what meets the EYE.”
EYE’s mission is clear: to spark consciousness and pride in individuals, urging them to control their future and contribute to a better world. Gonzalez believes that consciousness gives us the power to shape not only our destinies but also the fate of humanity. “We want to help people find their vision because with a vision, you find direction, and with direction, you find your purpose.”
EYE Clothing Co. is not just about clothing; it’s about fostering connections and building a community of like-minded individuals. Gonzalez emphasizes, “We are a group of like-minded people who thrive on connecting those around us with the same vision to the people, opportunities, and resources to help them earn their excellence.”
What’s more, EYE is all about influencing excellence. Whether you’re into sports, photography, or building companies and teams, EYE wants you to join them on the path of personal development. “We honor passion and hard work. We honor those who know the difficulty of pursuing a dream but refuse to give up. We honor those who work with what they have and make the best of every situation. We honor those who are already successful and have earned every bit of their riches. Keep doing you and think big!”
But EYE Clothing Co. isn’t just about talking the talk – they’re walking the walk. In a partnership with the One Tree Planted Organization, EYE is contributing to global and local reforestation efforts. Gonzalez proudly states, “We have partnered up with One Tree Planted Organization in an effort to be the change we wish to see in the world and do our part to contribute to global and local reforestation.”
The collaboration with One Tree Planted is simple yet impactful: one dollar equals one tree. The 501C3 Non-Profit organization, based in Vermont, works with reforestation organizations globally, ensuring a tree survival rate of 80-90%. Gonzalez explains, “One Tree Planted pools the donations for each project and sends the funds to our reforestation partners.”
Highlighting the practical aspect, Gonzalez adds, “Depending on the project, our partners choose the best tree species to plant and work with local communities to get them in the ground. Planting typically happens in the rainy season when the soil is wet and provides optimal conditions for tree survival.”
EYE Clothing Co. is not just a brand with a purpose; it’s a brand that cares about the environment and the community. With three store locations in Longview, Vancouver Mall, and The Alignment Company, EYE is reaching out to people who enjoy the outdoors and strive to be better versions of themselves.
In a world filled with fast fashion and fleeting trends, EYE Clothing Co. stands as a beacon of purpose, passion, and positive change. Join the movement, find your vision, and be a part of something bigger than yourself.
To know more about EYE Clothing Co., visit their website or check out their Instagram page.
