Introduction:
In the heart of Los Angeles, where dreams are as bright as the California sun, Olga Amraie has made a name for herself. Renowned for her forward-thinking approach to public relations and her vision for cultural connectivity, she’s redefining the role of influencer in the digital age.
Artist Weekly: Olga, your innovative approach to PR has captured our attention. What’s your guiding philosophy?
Olga Amraie: True PR is about building a long-lasting narrative. It’s about strategic, thoughtful engagement, ensuring that each piece of information is part of a larger, compelling story.
AW: The Fashion Awards have been a triumph. What was the inspiration behind it?
OA: The inception of the Fashion Awards came from a dream to celebrate creativity and excellence. Thanks to Mr. SAS’s faith and funding, that dream became a stunning reality, showcasing the power of recognition within the industry.
AW: You’ve made significant strides in Hollywood’s fashion and film scenes. How has your heritage influenced your journey?
OA: As a proud Ukrainian, I feel a deep responsibility to uplift our community. No matter where I am, the support from our diaspora is heartwarming. It’s a privilege to give back, whether through mentorship or promoting our culture in the industries I touch.
Photo Credit: TheLAFashionShow
AW: You’ve likened startups and film production. Could you expand on that?
OA: They both begin with a spark—an idea. What follows is a quest for funding, influential champions, and the critical phase of marketing and PR. Without a compelling narrative, the risk of obscurity looms, regardless of a project’s inherent brilliance.
AW: What’s on the horizon for Olga Amraie?
OA: I am determined to expand my influence as a PR specialist, engaging with premier brands and creative talents. With fashion, my goal is to create a global stage that celebrates diversity, unity, and the fabric of cultures, with SAS Movie Studio as my ally.
AW: Your collaboration with Mama Kerr was quite impactful. How did that PR strategy unfold?
OA: Partnering with Mama Kerr, an ambassador and famous blogger, was a strategic move. Her authentic voice and massive following made her the perfect conduit to our target audience. By aligning our brand with her trusted persona, we were able to engage with her audience in a genuine, organic way. This collaboration exemplifies the power of influencer partnerships in modern PR.
AW: Any advice for those starting in PR?
Photo Credit: TheLAFashionShow
OA: Step away from the cliché playbook. Effective PR is about fostering genuine connections between brands and their audiences. Forget the one-size-fits-all approach; it’s about crafting unique stories that resonate.
Conclusion:
Olga Amraie stands as a testament to the transformative power of strategic PR. With plans to launch Influencer House, she’s poised to further bridge the gap between public figures and their admirers. In Olga’s world, every connection is an opportunity for innovation.
Connect with Olga:
To keep up with Olga’s journey and explore collaboration opportunities, follow her on Instagram: @OlgaAmraie
