By: Maria Williams
YESSIE, a rising star from Guatemala, is ready to make waves in the Latin music scene with the release of her debut album, GITANA. Set to drop this fall, GITANA is more than just a collection of tracks—it is the embodiment of YESSIE’s personal and artistic evolution, marking a new chapter in her career. This album promises to capture the hearts of her existing fans and introduce her to a broader international audience, solidifying her as a standout figure in urban pop music.
Unlike her previous hits, like “Ruleta” and “Donde Sea,” which helped establish her as a notable voice in Latin music, GITANA offers a deeper and more intimate look at YESSIE’s journey. The artist herself describes the album as a fusion of various facets of her life, calling it a “rebirth” that reveals her innermost self. “It’s a rebirth that offers an intimate and vulnerable glimpse of who I am,” YESSIE explains. The album is infused with stronger rhythms and a sensuality that has been reserved in her music until now, showcasing a side of her that fans have yet to experience.
A significant part of GITANA‘s allure lies in its collaborations. YESSIE has teamed up with a new wave of Puerto Rican talent, including Eix, VF7, Jzaeb, Dia, Xarly, Robi, and Akami. These collaborations are not just features—they are integral to the album’s sound and message. Each artist brings their unique style and energy, enriching the project with a diverse range of influences. “I’ve learned a lot from each of them,” YESSIE notes, reflecting on the collaborative process. “Working together on this album was an incredible experience.”
Social media has played an essential role in YESSIE’s rise to prominence, particularly platforms like TikTok, where her music has found a viral home. Tracks like “Billetes de 100,” “Calor,” and “Ansiedad” have garnered thousands of listens on the platform, further expanding her reach. “Social media allows my music to reach places I never imagined,” YESSIE says. Through these platforms, she has been able to connect with a global audience and share the more personal aspects of her life and career. This connection with her fans has been a driving force behind her success, allowing her to build a loyal following that feels like an extension of her family.
The journey to GITANA has been a significant one for YESSIE, marking her transition from participating in high-profile events like the World Arts Olympiad and Premios Juventud to creating an album that represents her on a deeper level. “Since I was young, my dream has always been to represent Guatemala,” she reflects. “Now, I am doing so through my music, which is very special to me.” This sense of pride and responsibility is woven throughout the album, making it not just a personal statement but also a tribute to her roots.
The inspiration for GITANA comes from YESSIE’s personal experiences and those of her team, creating a project that is both authentic and relatable. The album is written with the heart, aiming to connect with listeners on a profound level. “The album is infused with our experiences,” she points out. “I hope the mix of tropical rhythms and the emotion behind the lyrics resonates with international audiences.” This blend of authenticity and universal appeal is what makes GITANA so compelling, combining local pride and global resonance.
Working with Colombian producer SOG has been another critical element in the creation of GITANA. Known for his ability to bring out the best in artists, SOG helped YESSIE shape the album into something truly special. “SOG has been an exceptional mentor,” YESSIE concludes. “His contribution has been crucial in shaping GITANA and taking it to its full potential.” Under his guidance, YESSIE has crafted an album that showcases her growth and sets the stage for her to become a leading voice in Latin music.
As the release of GITANA approaches, YESSIE stands on the brink of something extraordinary. This album is not just a milestone in her career; it is a musical revolution from Guatemala, poised to make a lasting impact on Latin American music. With GITANA, YESSIE is ready to take her place as one of the most exciting new voices in the industry, bringing her unique blend of rhythms, emotions, and authenticity to listeners around the world.
Published By: Aize Perez
