By: Lauren Wilson

As the beauty industry continues to evolve, so do the trends that shape the way we express ourselves through makeup. In 2025, makeup is expected to be more than just a way to enhance features; it’s about expressing individuality and embracing creativity. To get an inside look into these exciting shifts, we turn to Tatiana Fritzgerald, a renowned skin expert and professional makeup artist, with extensive expertise in various beauty domains, from motion pictures to runway shows. She shares her insights into the five makeup trends that will define 2025.

1. Futuristic Glow: High-Tech Skincare Meets Makeup

The trend toward glowing, luminous skin will take center stage in 2025. While highlighters and dewy skin have been popular for years, in 2025, the glow will be all about skin that looks naturally radiant, healthy, and cared for. Tatiana explains, “Makeup will not only focus on enhancing beauty but also improving skin health.”

This year, we’ll see more skincare-infused makeup products designed to hydrate, nourish, and protect the skin while enhancing your natural glow. Expect to see foundations and primers that offer a lit-from-within effect, with lightweight formulas that give skin a luminous finish without feeling heavy. The goal is skin that radiates health, making the glow both natural and long-lasting.

2. Bold Graphic Eyeliner: Breaking Traditional Boundaries

In 2025, eyeliner is making a bold statement. Classic cat eyes will evolve into more experimental and geometric shapes, allowing for a creative and artistic expression of beauty. “Graphic eyeliner is all about taking risks and embracing boldness,” says Tatiana. “Expect to see sharp lines, floating wings, and color combinations that make the eyes the focal point of any look.”

This trend will feature intense colors such as neon hues, metallics, and even glitter, making it the perfect way to elevate your makeup look. From bold cut creases to double wings, there will be no shortage of ways to make a striking statement with your eyeliner in 2025.

3. Skinimalism 2.0: Minimalist Yet Flawless

While the “skinimalism” trend of recent years focused on a natural, effortless look, in 2025, it will evolve into “Skinimalism 2.0.” The focus will be on achieving flawless, fresh skin while using minimal products. “It’s about enhancing your features while still keeping the look natural and breathable,” Tatiana explains.

This year, expect products that blur imperfections without feeling heavy or cakey. Lightweight foundations, tinted moisturizers, and light-reflecting concealers will allow your skin to shine through, creating a fresh and youthful appearance. It’s all about perfecting that no-makeup makeup look, giving you a polished yet effortlessly natural vibe.

4. Glazed Lips: High-Shine and Healthy

Glossy lips are making a major comeback in 2025. The “glazed lips” trend creates the illusion of a dewy, fresh pout, and will dominate the beauty scene this year. “Lips will be plump, glossy, and healthy,” says Tatiana. “This trend is all about achieving a shiny, hydrated finish that feels as good as it looks.”

Expect to see high-shine lip glosses and balms that not only look stunning but also provide nourishment and hydration. From clear glosses to soft pinks and warm neutrals, this trend will focus on creating a youthful, fresh look. The glossy finish will complement any makeup style, whether you’re going for a natural look or something more dramatic.

5. Colorful Blush: Playing with Shades

Blush will no longer be confined to the usual soft pinks or peach tones in 2025. This year, we’ll see an explosion of colorful blushes in various bold shades, including bright corals, fiery oranges, and deep berries. “Blush is becoming an art form,” says Tatiana. “It’s about using blush to shape the face, add warmth, and make a statement.”

Blush will move beyond just adding a flush of color; it will be used to create dimension and define the cheekbones. The trend will focus on bold placement, with blush being applied higher on the cheeks and even across the nose for a sun-kissed look. Whether you’re using powder, cream, or gel formulas, blush in 2025 will add a dynamic pop of color to any look.

Conclusion

In 2025, makeup will be all about enhancing individuality, embracing creativity, and experimenting with new techniques and products. Whether it’s glowing skin, bold eyeliner, or glazed lips, this year’s trends will empower individuals to embrace their personal style and have fun with their looks. Tatiana’s expert insights remind us that makeup is an evolving art form, and 2025 promises to be an exciting year in the world of beauty.

To see more of Tatiana’s stunning work, follow her on Instagram: @tatianamakeup_

Published by Jeremy S.