Music is said to be food for the soul. It truly is a way to connect to people irrespective of language, culture, ethnicity or race. Music transcends boundaries and reaches people with an ear for a particular genre. Amongst various genres of music, hip-hop and rap have the ability to touch your inner self. Rap allows artists to depict an accurate picture of society, highlighting various dimensions of human psychology and their deeds that people usually don’t talk about. All of this is done in an entertaining fashion so that the audiences can easily relate to it and at the same time enjoy it too.
In the past two decades, music has seen a rise in hip-hop and rap artists. With people starting from scratch, talking about their struggles or sharing their experiences from downtrodden places, rap has developed quite a fan following around the world. One such young artist who has started his journey in hip-hop and rap and is creating waves is Giorgi Okuashvili.
Born in Tbilisi, Georgia, in 2000, the young musician is the son of a businessman and a Parliamentarian in Georgia. When he was young, his father moved to the UK to start his business there. From a very young age, his mother motivated him to start singing, as she soon gauged that he was quite inclined towards music and that he was pretty good at it. When he finished grade 5 of music school, he was well-versed in playing piano. Around the age of 14, he moved to London with his elder brother and completed his education at Regents University London. Moreover, he studied at Mander Portman Woodward, Ashbourne, and an independent Sixth Form College.
During his life in London, he met some street rappers and formed a bond with them. Back in 2016, Giorgi was still in college when he and his friends began working on a music project and released their first song, Trouble Makers. He soon realized that this was exactly what he wanted to do in life, so he built a studio and asked his friends to come and try different rap music as they were good at mixing words with metaphors. He then decided to start his own music label G Squad Productions. It was in 2019 that Giorgi traveled to Amsterdam in order to film his first music video. What sets him apart from the rest of his competitors is that he focuses on diverse production while featuring several artists from across the world. He is widely regarded for his electric style and has released seven songs until now that have received rave reviews.
According to Giorgi Okuashvili, his biggest inspiration comes from the legendary music artist Michael Jackson. “I started listening to Michael Jackson at a young age, and what intrigues me is the fact that it never gets old. His music is truly an inspiration for me,” he reveals, adding that he believes his music is refined because of his ability to listen to and understand people. There are a lot of people who have difficulty listening to others and empathizing with them. But his ability to do so has helped him as a rapper and polished him as a musician.
In this day and age, with loads of streaming options, where it has become easier for artists to showcase their work, it has also become challenging to be seen. However, the idea is to get out there and get noticed. Since he creates music from the experiences of people as well as his own, he has been able to strike a chord with the audiences at large. He understands the problems that aspiring musicians have to face; therefore, he helps other young rappers through his connections at different music platforms or helps them release their tracks through his record label, G Squad. In fact, he is all about promoting talent and providing them the space to be heard because he thinks everyone in this industry faces the same challenges. “There are many good and professional singers around the world; however, we don’t know them because either they don’t have financial independence or big record labels haven’t discovered them yet. Being a singer nowadays requires money to share your music or to promote it. This is where I come in and try to help talented individuals,” he states.
Giorgi Okuashvili is a hardworking and talented musician with his heart in the right place. He is geared up to release an album in the coming year with plans of introducing fresh talent through his record label. In a short span of time, he has notably contributed to creating a versatile music production environment and mastered rapping as well. He has worked on several featured projects with rappers from across the world, and his music is available on all streaming platforms, including Spotify, SoundCloud, and YouTube. With all these achievements and the constant support he provides to aspiring musicians, Giorgi is a rising star out of Georgia, all set to make it huge!
