By: Jason Smith
In June 2023, Cherie Baughn embarked on a journey to redefine the skincare industry with the founding of Good Condition. This eco-luxe, organic skincare brand is on a mission to create the highest quality products available with the lowest possible environmental impact. Her vision is clear: a world where beauty and sustainability coexist harmoniously, devoid of plastic usage in their products. Her message: It isn’t in the distant future. We’re doing it right now.
Shortly after launching the brand, Cherie transitioned from a full-time position as a usability and accessibility expert to dedicate herself fully to Good Condition. Her love for good design attracted her to the concept of solid skincare. She felt that solids had an incredible amount of potential, especially because they alleviated the need for traditional packaging. She learned more, and the rest was history. With a keen understanding of the need for meticulous oversight and strong leadership, she has steered the brand from its inception, crafting the branding, design, formulas, and products with a hands-on, never-give-up approach.
Good Condition stands out in the crowded skincare market for several reasons. All ingredients used are USDA-certified organic, ensuring they are grown without synthetic fertilizers or pesticides, guaranteeing purity and safety. Each product is crafted by hand and made in small batches, emphasizing quality and care. The brand also boasts the MADE SAFE® and Leaping Bunny® certifications, guaranteeing that all products are free from harmful chemicals and have not been tested on animals. Additionally, Good Condition is committed to plastic-free packaging, using beautiful, carefully crafted paper holders that are biodegradable, compostable, and 100% recyclable.

Photo Courtesy: Good Condition
Good Condition launched with a small selection of carefully curated organic moisturizers designed to cater to varying skin and self-care needs. Their body moisturizers include The Plain, a fragrance-free option for sensitive skin; The Standard, infused with plum kernel oil and coconut essential oil fragrance; The Luxe, made with natural, unrefined cocoa butter for a luxurious feel; and The Repair, which combines French lavender and vanilla for soothing skin repair and calming regeneration. Their hypo-allergenic face moisturizers include The Day Glow, enriched with Vitamin E and squalane for daily nourishment and softening, and The Night Recovery, which contains natural retinol (bakuchi oil) for gentle nighttime skin renewal with noticeable results.
In addition to its online presence, Good Condition recently opened a flagship store in the historic San Marco district of Jacksonville, Florida, at 1628 San Marco Boulevard. This studio and retail location offers local customers the opportunity to experience their products firsthand, watch them work in the studio, and be inspired by the brand’s sustainable ethos.
Customers can enjoy various benefits, such as subscribing to receive moisturizers every 4, 8, or 12 weeks with a 20% discount and free shipping. Additionally, joining their email list offers a 10% discount on first-time website purchases.
Good Condition is passionate about providing organic skin care without plastic and plans to thoughtfully expand its offerings based on its customers’ evolving needs. They’ve recently introduced limited-release seasonal moisturizers in seasonal fragrances like Fresh Mango and Sweet Pea. They are planning the release of a new line of specialty facial treatments by spring. A significant portion of the proceeds from these will be donated to reef conservation efforts, a cause that Cherie is passionate about, further underscoring the brand’s commitment to environmental sustainability.
Good Condition is not just a skincare brand, but an intentional movement towards sustainable luxury. Women have long had to choose between luxury and sustainability, and it isn’t necessary. By prioritizing the health of both the skin and the planet, Cherie Baughn and Good Condition are setting a new standard in the beauty industry, proving that luxury and sustainability can not only go hand in hand but can do so beautifully.
Explore the full range of Good Condition products on their website. Subscribe to their email list for a 10% discount on your first purchase, and consider their subscription service for regular deliveries of your favorite organic moisturizers, complete with a 20% discount and free shipping. Join the movement, shop your values, and experience the future of skincare today. Visit Good Condition.
Published By: Aize Perez