It is an undebatable fact that technology and machinery have taken over more than half of what used to be done manually; to the point that even something as personal as art has been affected by technology to a significant degree. Undoubtedly, these collaborations have yielded favorable results as well as equally improved the practice and the practitioner. Similarly, when it comes to the music industry, we have witnessed innovations and advancements in every aspect, from the instruments and equipment to the creation and production of music. According to Facts & Factors, the global market size of musical instruments was valued at around US$ 13 billion in 2021 and is estimated to grow by about US$ 15.2 billion by 2028. These numbers aren’t just the reflection of the inventory of guitars, drums, violins, and basses but in fact, are proof of the revolution this sector is going through.
Unlike olden times when there existed no concepts of innovating or upgrading the processes and practices of carrying out a particular task, people now have started actively eliminating hurdles and inadequacies in their practices. Similarly, a number of improvements and advancements have allowed for better music creation such as the incorporation of built-in software in instruments which improves the sound quality and facilitates enhanced performance and improved volume regulation. All in all, using technologically advanced instruments not only results in better sounds but also helps the musician in handling the instrument in a better manner.
While it is not necessary to be a part of the industry to create a solution or improve existing practices, it is definitely a huge advantage if you are aware of the problem, you are solving and the effects your solution will have. One such example of an artist turned entrepreneur is Landon Hall, an American musician, songwriter, actor, and entrepreneur. Hall is a professional drummer and songwriter who has played in front of sold-out crowds as well as shared the stage with the best in the business. Not just this, he is also the founder of the Music City Drum Show and Diemond Star, a business bent on providing drummers with the most durable and best-feeling drumsticks. Hall, who has been into drumming since the age of three, wanted to create a brand that provided comfort to drummers while also being careful not to compromise with quality. Diemond Star sells drumsticks that are made with premium American hickory, a durable type of wood that is excellent in absorbing shock, and reducing hand and wrist fatigue.
Born and raised in Overland Park, Kansas, Hall had to relocate often due to his father’s job. This led to him going to 3 different high schools in 3 different states, Kansas; New Hampshire; and Missouri. During middle and high school, Hall was a gifted athlete, acing in basketball, football, baseball, golf, and soccer. After graduating high school, however, he decided to focus more on his music career and began taking interest in businesses. Soon, Hall ended up playing for the rock band, De La Torre, led by Anthony De La Torre. This association helped him achieve international acclaim.
There is no doubt in the fact that a business run by an individual who understands the intricacies of that particular niche enables them to offer the best service available as they know everything there is to know about it. Hall, being an individual who has collaborated with a number of music industry celebrities, including, Bon Jovi, Aerosmith, Chad Smith from Red Hot Chili Peppers, and Katey Sagal among other names, is definitely not a rookie when it comes to music and equipment. He has also collaborated with renowned songwriter and producer Desmond Child and has termed this experience as, a ‘once in a lifetime opportunity,’ that he is fortunate to have had. With his entrepreneurial ventures on one hand and exceptional music career on the other, Hall can easily be called the best of both worlds.
