By: John Glover (MBA)
Lost Boy Entertainment LLC, founded by Christian Anderson (known by his stage name Trust’N) and Bryce Vander Sanden, has become a leading force in marketing. Initially, the company focused on promoting independent artists and recently returned to its roots after spending several years working predominantly with recurring business clients. The return to music marketing coincides with Anderson’s recent induction as a voting member of the Grammy Recording Academy, reigniting his passion for the music industry and helping artists succeed in a competitive and ever-evolving landscape.
“We stopped focusing on working with artists to shift our attention to businesses,” Anderson explains. “But these past few months, my new role in the Recording Academy has reignited my desire to live out my artistry through other artists and their success.”
Founded with the mission of offering record-label-level services to artists of all kinds, Lost Boy Entertainment has grown into a trusted marketing partner for major labels such as Sony Music, Capitol Records, and Warner Music Group. The company has built an impressive portfolio, having worked with thousands of clients, including high-profile names like Cardi B, Migos, and Snoop Dogg. Lost Boy’s music services are known not only for their effectiveness but also for their affordability, making top-tier marketing accessible to a wider range of artists.
Anderson’s personal journey as an artist adds a unique layer of authenticity and relatability to the services Lost Boy Entertainment provides. As someone who has experienced the challenges of breaking into the music industry firsthand, Anderson understands what it takes to succeed. “I remember what it was like starting out when no one believed in me,” Anderson reflects. “I want to be that person I needed back then for every artist who is willing to invest in working with us.”
Lost Boy Entertainment’s services cover a wide range of marketing needs, from customized marketing campaigns to viral social media strategies. The company also offers award-winning public relations services, DSP marketing, and charting campaigns that help artists gain traction on platforms like iTunes, Billboard, and Spotify. Additionally, Lost Boy provides radio and TV spins, in-app marketing, and live interviews, offering artists a complete toolkit to break through the overwhelming noise of today’s music industry.
A comprehensive marketing approach has led to tangible success for many of their clients and Lost Boy Entertainment has been instrumental in helping artists chart on major platforms, securing placements that would typically only be available to those signed with major record labels. The company’s ability to craft targeted campaigns has given independent artists the opportunity to reach larger audiences, and, more importantly, the tools to convert that exposure into sustainable careers.
Anderson’s new role as a Grammy voting member has only strengthened his commitment to helping artists thrive. “We want to continue being that bridge between artists and resources they normally couldn’t find on their own,” he states.
The company’s return to music marketing comes at a pivotal time in the industry, as more and more artists are seeking ways to remain independent while accessing the same resources available to those signed to major labels. Lost Boy Entertainment fills this gap, offering services that allow artists the flexibility to maintain control over their careers while still benefiting from professional marketing strategies.
With Christian Anderson at the helm and a renewed focus on music promotion, Lost Boy Entertainment is poised to continue leading the charge in the world of marketing for artists and labels. As the firm looks to the future, its dedication to supporting independent artists remains at the heart of its mission. Whether working with chart-topping stars or emerging talent, Lost Boy Entertainment is committed to helping artists at every level take their careers to new heights.
For artists looking to elevate their careers and reach new audiences, Lost Boy Entertainment offers a powerful solution. To learn more about their services and how they can help you achieve your goals, visit their website at www.lostboyent.com.
Published by: Holy Minoza
