PrincipalDefense: A New Approach to Tour Safety and Security

Artist Weekly Staff

By: Nic Abelian, Another Zero

PrincipalDefense, a leading provider of comprehensive safety and security solutions, is making significant strides in the music and live production touring industry. Founded by AJ Schlegel, the company has built a reputation for offering an all-inclusive, expertly tailored service package that addresses the unique needs of clients in the entertainment sector.

PrincipalDefense specializes in executive protection, personal security, tour safety and security, tour medic services, consulting, and staffing. The company’s team comprises highly trained professionals, each with deep expertise in their respective fields, ensuring that clients receive top-notch service. A standout feature of PrincipalDefense is the dual expertise of its professionals, who are both safety and security experts as well as medically trained and certified. This combination provides a comprehensive, 2-in-1 service package that is unmatched in the industry.

AJ Schlegel, Founder of PrincipalDefense, emphasizes the company’s commitment to safety and security, particularly within the demanding environments of music and live production tours. “We understand the complexities and challenges of ensuring safety and security in dynamic, fast-paced settings. Our goal is to provide peace of mind to our clients, knowing they are in the hands of experts who are prepared for any situation,” said Schlegel.

The company’s portfolio includes a notable list of current and past clients, such as Green Day, Billie Joe Armstrong, Brandon Lake, Phil Wickham, political candidates, and major music festivals. These high-profile engagements highlight PrincipalDefense’s ability to handle diverse and demanding security needs with professionalism and reliability.

One of the key differentiators of PrincipalDefense is its all-inclusive service model. The company offers a flat rate for all services provided, ensuring clients receive a transparent and predictable pricing structure without compromising on quality or comprehensiveness. This approach is particularly beneficial in the music and live production touring industry, where budgets and requirements can fluctuate significantly.

PrincipalDefense’s commitment to excellence extends beyond individual tours and events. The company also offers consulting services, helping clients to develop and implement effective safety and security strategies. This holistic approach ensures that clients are not only protected during specific engagements but also have the tools and knowledge to maintain a high level of security in the long term.

Photo Courtesy: AJ Schlegel

The company’s proactive approach to safety and security is evident in its meticulous planning and execution. PrincipalDefense works closely with clients to understand their specific needs and challenges, developing customized solutions that address potential risks and vulnerabilities. This attention to detail and personalized service has earned the company a loyal client base and a strong reputation in the industry.

In addition to its professional services, PrincipalDefense is also committed to ongoing training and development. The company invests in the continuous education of its team members, ensuring they stay abreast of the latest trends, technologies, and premier practices in safety and security. This commitment to excellence is a core part of the company’s mission to provide the highest level of service to its clients.

PrincipalDefense’s dedication to safety, security, and client satisfaction sets it apart in the competitive landscape of tour safety and security providers. The company’s integrated approach, combining security expertise with medical training, offers clients a unique and valuable service that addresses all aspects of their safety needs.

The importance of having a reliable and versatile security team cannot be overstated in the entertainment industry. PrincipalDefense’s ability to seamlessly integrate into various environments, from large music festivals to intimate concerts, ensures that every event runs smoothly and securely. Their staff is trained to handle a range of situations, providing both preventive measures and immediate response capabilities, which is crucial in high-energy, unpredictable settings.

PrincipalDefense also emphasizes the importance of building strong relationships with their clients. Understanding that each client and event is unique, the company takes a personalized approach, working closely with clients to tailor their services to specific needs. This client-centric focus not only enhances the effectiveness of their security measures but also builds trust and long-term partnerships.

The company’s success is further demonstrated by the high-profile nature of its clientele. Working with renowned artists and large-scale events has positioned PrincipalDefense as a trusted name in the industry. Their expertise in handling the logistical challenges of tour security, coupled with their medical training, provides a comprehensive solution that is both effective and reassuring for their clients.

Photo Courtesy: AJ Schlegel

PrincipalDefense’s forward-thinking approach includes leveraging the latest technology and premier practices in the industry. From advanced surveillance systems to cutting-edge medical equipment, the company ensures that its team is equipped with the tools necessary to provide top-tier service. This commitment to innovation not only enhances their operational capabilities but also sets a new standard in the industry.

For more information about PrincipalDefense and its comprehensive safety and security solutions, visit their website at www.principaldefense.co or follow them on Instagram at www.instagram.com/principaldefense.