Followers and clients of Leila Doroodchi, an Iranian creative designer and the founder of LiliDchi hand-woven clothing and collections, are accustomed to praising her as a profound and incredible reaction to her designs because every knot that she makes with her fingers on her unique knitting clothes and accessories is, in fact, the process of accomplishing a work of art that recreates original Iranian culture, art and motifs, the products that she spends a lot of time designing before weaving.
“I weave my life with my knitting products,” says Leila, which means she has a deep social, human and personal mission to make progress for her brand, her art, and her infinite creativity.
She notes: “In today’s world where discrimination against women has become evident abundantly, I decided to represent the women in today’s modern world through art visions ideas, especially upon ancient Iranian motifs, and also I am inspired by the artistic passion of the ancient women inside my country with the utmost points of fidelity to their identity and originality.”
Leila has already fulfilled three successful projects, namely “Oak,” “Qashqai,” and “Sialk.” The “Qashqai” collection won the “IDA Design Award” in 2020, and this year, in 2022, for the “Oak” project, she won a prestigious “A Design Award” in Milan, Italy.
Followers of Leila, who are the main purchasers of exclusive clothing and sustainable fashion, are well-acquainted with the brand “LiliDchi.” Leila intends to be present all over the world with her elegant weaves and beautiful designs as the ambassador of the millennia-old beauties of her land.
Leila says: “Since 2011, due to my interests and passions, I started my activity in the field of fashion design as a self-taught. At first, I focused on designing winter clothes, but in 2016, I did particular research regarding “Qashqai” carpets motifs and the ancient arts of my homeland through the interaction with Qashqai women who performed all the steps of carpet weaving. I intended to present my works in the form of weaves so that they would look more like Persian carpets; thus, LiliDchi commercial brand entered in Iranian market as the least discovered area of handmade knitting clothing.”
The free imagination of Qashqai women, especially in their “rainbow-like” handicrafts, inspired Leila to present her artworks.
Leila has symbolically dedicated her latest project, Oak Collection, to the oak forests of Zagros, which were recently burned and destroyed in a tristful tragedy.
Opinions expressed by Artist Weekly contributors are their own.