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Photo: Unsplash.com

Ruby Color: Celebrating Self-Expression Through Design and Vibrancy

By: Nic Abelian

Ruby Color is a brand that promotes color, creativity, and self-expression. Founded by Ruby Tartanian on May 13, 2022, the brand offers a variety of products, ranging from fashion to home decor, with future plans to expand into medical supplies.The inspiration behind Ruby Color comes from Ruby’s personal experiences with health challenges, which shaped her belief in the power of self-expression regardless of life’s obstacles. The brand’s goal is to offer products that bring brightness and individuality into people’s lives, regardless of their circumstances.

Ruby Color focuses on creating designs that aim to be more vibrant and colorful than what is typically seen in both home decor and medical products. This focus on design serves as a way for the brand to encourage people to express their personal style in ways that feel authentic to them. As Ruby Tartanian shares, “At Ruby Color, we believe that self-expression should know no limits, whether it’s through vibrant home decor, stylish clothing, or colorful supplies.”

A Growing Presence on Social Media

Ruby Color’s online presence plays a significant role in how the brand connects with its audience. Through platforms like Instagram and Threads, the brand showcases a range of colorful and creative products. The posts, featuring everything from apparel to home decor, reflect Ruby Color’s focus on vibrant designs. Ruby Color’s social media accounts highlight the brand’s focus on creativity, encouraging individuals to engage with content that celebrates color and design.

The brand uses social media as a space to connect with followers who are passionate about self-expression and creativity. Customers can share their experiences with Ruby Color products, fostering an interactive community centered around individuality and personal style. The brand’s online community values sharing creative ideas and highlighting how Ruby Color’s products can be incorporated into daily life.

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Photo Courtesy: Ruby Tartanian

Expanding Into New Areas

Ruby Color began with a focus on fashion and home decor, but the brand’s future includes exploring new product categories. One of the areas Ruby Color plans to explore is medical supplies, particularly items like colonoscopy bags. These products are often designed purely for function, with little consideration for design or aesthetics. Ruby Color’s goal is to introduce options that bring some vibrancy into this space, offering more colorful alternatives that aim to uplift individuals during challenging times.

This planned expansion reflects Ruby Tartanian’s broader mission to bring color and creativity into all aspects of life. Her personal experiences with health challenges have influenced the brand’s desire to offer products that can help people feel a little more like themselves, even when dealing with medical issues. This approach is consistent with the overall mission of Ruby Color: to provide products that allow for personal expression in unexpected areas of life.

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Photo Courtesy: Ruby Tartanian

The Inspiration Behind Ruby Color

Ruby Tartanian founded Ruby Color with a clear vision in mind—to show that self-expression is important, even in the face of challenges. Her own journey with health conditions has influenced her desire to create a brand that encourages individuals to embrace their own style and creativity. Ruby’s personal story is central to the brand’s mission, demonstrating that obstacles do not have to limit one’s ability to express themselves.

The products Ruby Color offers are designed to serve as reminders that self-expression and creativity are valuable, no matter the circumstances. The brand aims to provide vibrant and colorful alternatives, whether through fashion, home decor, or future medical supplies, that help people feel more connected to their personal style.

Looking Ahead

As Ruby Color continues to grow, the brand plans to explore new product categories and stay true to its mission of promoting self-expression through color and design. The future may include products designed for more personal areas of life, and Ruby Color aims to offer colorful alternatives to the traditional items people use every day.

For more information about Ruby Color’s offerings and future projects, visit their website at www.rubycolor.art, or connect with them on Instagram and Threads at @Ruby__color.

 

Published by: Khy Talara

(Ambassador)

This article features branded content from a third party. Opinions in this article do not reflect the opinions and beliefs of Artist Weekly.