Sia has sold a 50% stake in her music catalog to Pophouse Entertainment, establishing a broader creative partnership between the singer-songwriter and the Stockholm-based entertainment company. The agreement covers publishing and master music rights while creating a framework for future projects based on Sia’s body of work.
Sia Music Catalog Deal Establishes Pophouse Partnership
Pophouse confirmed the agreement on October 1, announcing that it had acquired a 50% stake in Sia’s publishing and master music rights.
The transaction gives Pophouse an interest in two distinct areas of Sia’s catalog. Publishing rights relate to the underlying compositions, while master rights cover recorded versions of the music included in the agreement.
Beyond the rights transaction, Pophouse will work with Sia on new creative initiatives designed around her existing music. The company said it plans to use its in-house storytelling capabilities to develop projects across different entertainment formats while continuing to steward her catalog.
Sia remains involved in that creative relationship, making the arrangement broader than a conventional transfer of music rights.
Her catalog includes some of her best-known recordings, including “Chandelier,” “Unstoppable,” “Elastic Heart” and “Cheap Thrills,” alongside songwriting work connected to other major performers.
Separate reporting on the transaction states that Pophouse’s stake does not include Sia’s name and likeness rights. The acquisition is also subject to customary closing conditions.
Pophouse Acquires 50% Stake in Sia’s Music Rights
Sia’s body of work extends beyond songs she has released as a recording artist. Her songwriting career includes material written for performers including Rihanna, Beyoncé and Katy Perry, giving her publishing interests a wider reach across contemporary pop music.
That distinction between recording and composition rights is significant to the structure of the Pophouse deal. The company acquired interests in both Sia’s publishing and master music rights rather than focusing solely on recordings released under her own name.
Music catalogs are also increasingly being used as source material for projects beyond conventional album releases. An upcoming Jay-Z music docuseries is similarly structured around revisiting songs from different periods of an established artist’s catalog.
Pophouse has developed a portfolio encompassing music rights and artist partnerships involving Avicii, Cyndi Lauper, KISS, Swedish House Mafia, Tina Turner and Iron Maiden.
The company’s business model combines music-rights ownership with entertainment development. Rather than limiting its activities to administering catalogs, Pophouse has also participated in projects that extend music properties into live, physical and digital formats.
ABBA Voyage is among its most prominent examples. Pophouse was a founding investor in the London production, which uses digital representations of ABBA performing with a live band inside a purpose-built venue.
That experience provides a precedent for the company’s broader strategy of developing new formats around established music.
Creative Partnership Covers Future Sia Projects
The agreement also establishes an ongoing creative relationship between Sia and Pophouse.
Pophouse said it will support Sia in developing new ventures while continuing to work with her existing body of music. The partnership gives both sides a structure for exploring entertainment concepts beyond conventional catalog management.
Sia described the arrangement as an opportunity to consider new ways for her songs to reach audiences, while Pophouse said it intends to provide creative resources and strategic support around her work.
The collaboration is particularly relevant because Sia’s catalog spans both her own recordings and compositions associated with other performers. That gives future projects access to multiple periods and areas of her songwriting career, subject to the rights available for individual uses.
The structure also keeps the catalog transaction and future creative development connected without making them identical. Pophouse receives its agreed stake in publishing and master rights while Sia remains an active participant in the creative partnership.
Pophouse has used similar artist-centered strategies across its wider portfolio. Its entertainment operations include projects such as ABBA Voyage, ABBA The Museum, Avicii Experience and Mamma Mia! The Party, combining established music with formats extending beyond traditional recordings.
Immersive Digital Avatar Project Is in Development
Separate reporting from Rolling Stone states that Sia and Pophouse are planning an immersive digital avatar production based on her music.
The project is expected to incorporate material from Sia’s career as both a recording artist and songwriter. Reporting on the early plans indicates that the concept could also use Sia’s vocals connected to songs she wrote for other artists.
The production remains at an early stage, with its final format, locations and launch schedule yet to be announced. Rolling Stone reported that the project is at least several years away and could eventually appear in selected cities.
The concept would place Sia within a growing group of artists whose music is being presented through technologically driven visual formats. Other recent projects include Billie Eilish’s 3D concert film, which combines live music with large-format visual production.
Pophouse already has experience in this area through ABBA Voyage, which opened in London in 2022 and presents digital versions of ABBA alongside live musicians.
The company has also developed plans for other digital extensions of music properties in its portfolio. Its KISS partnership includes an immersive avatar production, while its work with Iron Maiden includes plans involving a digital universe centered on the band’s mascot, Eddie.
Sia’s planned production would build on that experience while remaining a separate project developed around her own catalog and creative identity.
Because Sia’s name and likeness rights were reported as being excluded from the catalog acquisition, the music-rights transaction and the development of any digital representation of the artist remain distinct elements of the broader relationship.
Sia’s Catalog Spans Recorded Hits and Songwriting Credits
Sia has built a catalog covering more than two decades of work as a performer and songwriter. Songs including “Chandelier,” “Cheap Thrills,” “Elastic Heart” and “Unstoppable” are among the recordings most closely associated with her solo career.
Her songwriting work has also reached audiences through recordings by other artists. That portion of her career expands the scope of the publishing interests involved in the partnership beyond her own albums and singles.
Pophouse said it will continue to steward Sia’s body of work while collaborating with her on creative initiatives intended to introduce the music to audiences through additional formats.
The transaction is being made through Pophouse Fund I, the company’s debut fund. Pophouse said the fund closed in March 2025 at its €1 billion hard cap, with more than €200 million secured through dedicated co-investment vehicles.
Sia is the company’s third announced artist partnership of 2026. Pophouse announced a majority stake in Tina Turner’s music interests in March and a partnership involving Iron Maiden’s publishing and master music rights in July.
The Sia agreement adds another major pop catalog to that portfolio while differing from some of Pophouse’s other transactions in its reported exclusion of the singer’s name and likeness rights.
For Sia, the arrangement combines shared ownership of selected music rights with an ongoing role in developing future projects around her work.
Frequently Asked Questions
What happened with Sia’s music catalog?
Pophouse Entertainment acquired a 50% stake in Sia’s publishing and master music rights. The agreement also establishes a creative partnership through which the company and Sia plan to develop additional projects based on her music.
Who acquired a stake in Sia’s music catalog?
Pophouse Entertainment acquired the 50% stake. The Stockholm-based company specializes in music catalogs and entertainment projects developed around established artists and music properties.
How much of Sia’s catalog did Pophouse acquire?
Pophouse acquired a 50% stake in Sia’s publishing and master music rights. Separate reporting states that the transaction does not include her name and likeness rights.
What projects will Sia and Pophouse develop?
Pophouse has confirmed plans to collaborate with Sia on new creative initiatives across different formats. Separate reporting has identified an immersive digital avatar production as one of the projects currently being developed.
Is Sia planning an immersive digital avatar project?
Yes. Rolling Stone reported that Sia and Pophouse are developing an immersive digital avatar production based on her music. The project remains in its early stages, with its final format and launch schedule yet to be announced.
