Hillside Drama’s foray into the music scene began at the age of 13. The self-made entrepreneur has been performing at such a young age, displaying his passion for music and performing arts. The talented music artist also started his roots in Queens, New York, which is home to the Hip-Hop Hall of Fame and an apt starting point for the independent record label’s musical journey.
Though that journey wasn’t always smooth from the jump, in a tragic turn of events, Hillside Drama started losing friends and family to street violence and various addictions. He decided to change his life. In spite of all the challenges and the change in environment, music remained to be his salvation, which pushed him, X Dineroo, and their two other brothers to create their independent record label.
The esteemed hip-hop artists and their independent record label have been releasing hit after hit after hit. The man is non-stop. In 2021 alone, Drama and the record label released around 10 singles, including songs like “ZaZa” by Hillside Drama, “On and On” featuring X Dineroo, “Keep On Working” by X Dineroo featuring Hillside Drama, and “Tempting” By X Dineroo , which have been captivating audiences since their debut. Xavier better known as X Dineroo has accumulated over 25,000+ views on his Youtube channel and Hillside Drama has managed to reach his goals charting at 10,000+ followers on Instagram and gaining 20,000+ views on YouTube in just 3 months. This year, they are cooking up yet another set of projects that will take the music industry by surprise. The independent label has already done shows and collaborated with a diverse set of big-name DJs and artists such as Zipemup Kshine, Fred The Godson, and DJ Drewski. On the horizon are upcoming project features from both Fmb Eli and Nikoduh9. X Dineroo and Hillside Drama definitely plan on going big with their new upcoming video release “On and On” and with Hillside Drama’s single releases “ Classy Girl” and “Love Letter” dropping around the 14th of February, Valentines Day.
The advancements in digital technology have opened up a world of opportunities for go-getters from all walks of life—opportunities that have allowed them to translate their personal visions into reality on their own. Aspiring musicians, in particular, are now carving a path toward the forefront of the music and entertainment scene, even without a push from industry giants. However, while it is inarguable that a growing number of artists have found success despite a lack of support from record labels, it’s undeniable that it pays to be under the wing of those well-versed in navigating the complex waters of the industry. Stack or Starve / Sink or Swim is among those that seek to maneuver artists in the right direction.
Stack or Starve / Sink or Swim Entertainment is a purpose-driven company dedicated to providing quality music and content for all fans. Stack or Starve / Sink or Swim Entertainment was founded in 2019 by X Dineroo, Nikoduh9, FMB Eli and Tadashi Monclova, also known as Hillside Drama, Since its establishment, it has operated under the recognition that finding a reliable and reputable resource or institution in the music industry, which is known for its cutthroat nature, continues to be a challenge.
“Without the help and partnership of X Dineroo and my other 2 brothers none of this would be possible. When we started to take music seriously as a profession, we began to notice that there weren’t many people or places to go to that would actually teach you the right way to do things,” shared Hillside Drama.
In the years following its launch, Stack or Starve / Sink or Swim has gone all-out in guiding hopefuls and giving them the platform from which they could pursue their craft. Additionally, it has consistently placed a heavy premium on building a connection with fans and listeners, doing so by approaching the creation of music with authenticity and high regard for individuality.
Given its founder’s competence and admirable drive, it’s not surprising why Stack or Starve / Sink or Swim has managed to reach great heights. Armed with a portfolio that includes a record label, T-shirt company, and a tattoo business, Tadashi and X Dineroo are young musicians and entrepreneurs who have cemented a reputation not only for starting and scaling multiple ventures but also for giving back to their communities. Apart from giving food and clothes to the homeless and the less fortunate in their area, Tadashi is in the midst of providing cosmetic tattoos, as well, for breast cancer patients and those who have lost pieces of themselves because of their illnesses.
More can be expected from Stack or Starve / Sink or Swim Entertainment and the minds behind the company in the future. With their eyes set on snagging numerous awards and transforming the label into a million-dollar enterprise, they are not slowing down anytime soon. On top of establishing their names in the music industry, Hillside Drama and X Dineroo are also committed to making a difference in the lives of others. Currently, they are in the midst of opening a program for elementary and middle school students, one that would teach children different art techniques and skills. Moreover, they are hoping to mentor high school students interested in music and running a business mostly to teach them how important it was for them to graduate and get their high school diploma and how it helped them in their business today.In the near future, Stack or Starve/ Sink or Swim Entertainment hopes to tour across the United States and become a household name. With the way things are going now, and with the amount of talent that they have, the sky’s the limit for the thriving hip-hop artist. Truth be told, it’s only a matter of time before X Dineroo , Hillside Drama, and their Independent record Label reach the pinnacle of the music industry, and their fans will definitely enjoy being along for the ride.