Arjav Vyas, an Indian-origin filmmaker based in Tanzania, is making waves at numerous international film festivals. His recent advertisement films, “Greener Zanzibar” and “Discover Kenya”, have garnered multiple awards at prestigious film festivals, solidifying his position as a rising star in the world of tourism and hospitality filmmaking.
Vyas, the founder and creative head of Merit Concept, a creative agency specializing in film production for the tourism and hospitality industry, has demonstrated exceptional talent and a keen eye for capturing the beauty and essence of destinations.
Photo Courtesy: Arjav Vyas
Vyas’s films have been recognized for their stunning visuals, compelling narratives, and ability to capture the essence of a destination. “Greener Zanzibar” has been lauded for its breathtaking cinematography and its message of sustainable tourism, while “Discover Kenya” has been praised for its vibrant portrayal of Kenyan National Parks and its ability to inspire wanderlust.
Both films have collectively won awards at international film festivals, including accolades for Best International Commercial, Best Travel Film, Best Travel Project, Best Film on Nature/Environment/Wildlife, Best Super Short Film, Best Hospitality Film, and Best Destination Film.
“I am incredibly honored and humbled to receive these awards,” says Vyas. “My passion lies in showcasing the beauty of East Africa and telling stories that resonate with audiences worldwide. These awards are a testament to the hard work and dedication of my talented team at Merit Concept.”
Photo Courtesy: Arjav Vyas
These accolades are not Vyas’s first foray into the world of filmmaking. He was also part of the production team for the Indian National Award-winning film “Wrong Side Raju” (2016). This diverse background has given him a unique perspective and a versatile approach to storytelling.
Vyas’s success extends beyond individual accolades. His company, Merit Concept, was recently named Media Production Company of the Year 2024/25 at the Africa Prestige Awards. This recognition solidifies Merit Concept’s position as a leading creative agency in the region.
His unique approach to filmmaking combines his passion for travel and adventure with a deep understanding of marketing and storytelling. He is committed to creating high-quality films that not only capture the beauty of a destination but also effectively promote tourism and hospitality brands.
“I believe in the power of visual storytelling to inspire and connect people,” says Vyas. “My goal is to create awesome advertisement films that not only showcase the beauty of a destination but also inspire people to explore East Africa and experience new cultures.”
Photo Courtesy: Arjav Vyas
With his recent successes, Vyas is poised to become a leading voice in the tourism and hospitality film industry. His work is sure to continue to captivate audiences and promote travel to East Africa for years to come.
About Arjav Vyas and Merit Concept
Arjav Vyas is an award-winning filmmaker and the founder and creative head of Merit Concept, a creative agency that specializes in advertising film production, photography, and marketing for the tourism and hospitality industry. Team Merit is committed to creating high-quality content that helps brands amplify their voice. Merit Concept was recently awarded the title of Media Production Company of the Year 2024/25 at Africa Prestige Awards.
Website:
Instagram:
@arjavyas @merit.concept
Films:
Greener Zanzibar – https://youtu.be/_68w7pXCCdc
Discover Kenya – https://youtu.be/jIyoydGefYo
Published by: Nelly Chavez
