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King of Consignment: Erik Rock’s Unmatched Empire of Uniqueness


Erik Rock, the visionary entrepreneur, has carved an unrivaled path in the world of consignment. From humble beginnings, he has built an empire that stands as a testament to his relentless drive and unparalleled commitment to excellence. With a diverse range of brand new, custom-designed, and pre-owned items, Erik’s retail enterprise, Consign Furniture & Jewelry, has transformed into the largest brick-and-mortar consignment store in the country. This remarkable achievement, managed alongside his devoted family, has set new industry standards and offered millions of customers an extraordinary and one-of-a-kind shopping experience. 

A Journey of Ambition: 

At the age of 27, Erik Rock embarked on a life-changing entrepreneurial journey. Alongside his family, he opened a small consignment store in Coeur D’Alene, Idaho, laying the foundation for what would become an unmatched empire of uniqueness. Fueled by ambition and a shared vision, Erik, together with his wife Janette, sold their possessions, including his car, and embraced the challenge of establishing their store. They lived in an upstairs office, sleeping on a blow-up mattress in the very store they had started, dedicating themselves to their dream. 

Consign Furniture & Jewelry: Defining Excellence: 

What began as a humble venture has blossomed into something extraordinary. Erik’s retail empire, Consign Furniture & Jewelry, has become synonymous with excellence, redefining the consignment industry. With locations thriving in Nevada, Idaho, and Washington, Erik has catered to the discerning tastes of millions of customers, offering a shopping experience like no other. From iconic brands such as Rolex, Cartier, Tiffany, and Hermes to an array of hand-picked furniture and accessories, Consign Furniture & Jewelry is a force to be reckoned with. 

A Year of Transformation: 

Erik’s dedication and passion for entrepreneurship were truly put to the test when his family offered him and his wife the opportunity to expand their furniture business from Reno, Nevada, to Coeur d’Alene, Idaho. Despite initial doubts and regrets, Erik wholeheartedly embraced the challenge. Living in the store, sharing an air mattress with his wife and their two dogs, he poured his heart and soul into the business, working tirelessly seven days a week. This transformative year became a crucible of growth and learning, shaping Erik into the exceptional entrepreneur he is today. 

The Pursuit of Knowledge and Excellence: 

Driven by an unyielding desire for knowledge, Erik immersed himself in the world of furniture and business. With little prior experience, he sought to learn every facet of the trade, dedicating himself to the art of transforming ordinary items into extraordinary pieces. Interacting with customers and tackling the challenge of creating beauty from the mundane, Erik acquired invaluable expertise that would shape his future endeavors. Through dedication, perseverance, and an unwavering love for entrepreneurship, he transformed a small retail operation into a monumental brick-and-mortar powerhouse. 


Erik Rock’s unrivaled empire of uniqueness stands as a testament to his unwavering dedication and commitment to excellence. From humble beginnings to the largest brick-and-mortar consignment store in the country, Erik’s vision and passion have reshaped the consignment industry. With an unmatched selection of furniture, jewelry, and accessories, he has provided millions of customers with a truly exceptional shopping experience. Together with his devoted family, Erik reigns as the King of Consignment, leaving an indelible mark on the world of retail. 

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