Menina Fortunato Shares Her Time Management Strategies
Photo Courtesy: Menina Fortunato

Menina Fortunato Shares Her Time Management Strategies

Effective time management is crucial for success. Menina, a thriving online dance educator, exemplifies how leveraging time efficiently can lead to significant business growth while maintaining a balanced personal life. Her journey offers invaluable insights and strategies entrepreneurs can adopt to optimize their time and enhance productivity.

The Shift from Time-for-Money to Value-Based Pricing

One of the most transformative changes in Menina’s business model was moving away from the traditional time-for-money approach. Early in her career, she charged for her services by the hour, like many others. However, she soon realized that this model limited her income potential and constrained her time.

Strategy: Transition to Value-Based Pricing

Menina shifted to a value-based pricing model, where she charges based on the value her services provide rather than the time spent delivering them. This approach not only allowed her to increase her income but also enabled her to serve more clients without being bound by time constraints. Entrepreneurs can adopt this strategy by identifying the unique value they offer and pricing their services accordingly. This increases revenue and frees up time to focus on other essential aspects of the business.

Creating Scalable Products and Services

To further leverage her time, Menina developed scalable products and services. She could serve a larger audience by creating online courses and programs without increasing her workload proportionally.

Strategy: Develop Scalable Offerings

  • Online Courses: Create comprehensive online courses that clients can access anytime. This allows you to teach once and sell repeatedly without additional effort.
  • Membership Programs: Offer subscription-based membership programs that provide ongoing value to clients while generating recurring revenue.
  • Automated Webinars: Use automated webinars to deliver valuable content and attract new clients without presenting live each time.
  • Prerecorded Sales Videos: Each prospect is required to watch a series of videos pre-sells before their sales call.

These scalable offerings enable entrepreneurs to expand their reach and increase income while minimizing the time investment required for each individual client.

Implementing On-Demand Content

On-demand content is another powerful tool that Menina uses to leverage her time. By providing pre-recorded lessons and resources, she allows her clients to learn at their own pace while she focuses on other aspects of her business.

Strategy: Provide On-Demand Content

Menina offers an on-demand portal where clients can access lessons and resources at any time. This model ensures that clients receive consistent, high-quality instruction without requiring Menina to be present for each session. Entrepreneurs can implement on-demand content in their businesses by creating a library of valuable resources that clients can access whenever they need. This enhances client satisfaction and frees up the entrepreneur’s time for other critical tasks.

Delegating and Building a Support Team

Recognizing the importance of delegation, Menina has built a reliable support team to handle various tasks, allowing her to focus on strategic decision-making and business growth.

Strategy: Delegate Effectively

  • Identify Tasks to Delegate: Determine which tasks, such as administrative work, customer support, and routine operations, can be handled by others.
  • Hire the Right People: Build a team of skilled individuals who can manage these tasks efficiently.
  • Trust Your Team: Empower your team members by trusting them to perform their roles effectively and provide them with the necessary resources and support.

By delegating tasks, entrepreneurs can focus on high-priority activities that drive business growth while ensuring that day-to-day operations run smoothly.

Setting Clear Boundaries

Setting clear boundaries between work and personal life is essential for maintaining balance and preventing burnout. Menina has established specific work hours and personal time, ensuring that neither aspect of her life is neglected.

Strategy: Establish Work-Life Boundaries

  • Embrace Flexible Work Hours: Schedule key meetings, like client group calls, at specific weekly times to maximize efficiency. Work around the clock for other tasks as needed to suit personal and professional demands.
  • Create Versatile Workspaces: Equip yourself with the tools needed to work efficiently from anywhere, ensuring productivity no matter the environment.
  • Set Clear Communication Norms: Clearly communicate your flexible availability to your team and clients, ensuring they understand when and how to reach you.

By setting and maintaining boundaries, entrepreneurs can ensure they have time to recharge and spend quality time with family and friends, ultimately leading to greater productivity and satisfaction in both work and personal life.

Leveraging Technology and Automation

Menina utilizes technology and automation to streamline her business processes and save time. By automating routine tasks, she reduces manual effort and increases efficiency.

Strategy: Use Technology and Automation

  • Customer Relationship Management (CRM) Systems: Implement CRM systems to manage client interactions, track sales, and streamline communication.
  • Automated Marketing Tools: Use tools like email marketing automation to nurture leads and engage with clients without manual intervention.
  • Project Management Software: Employ project management software to organize tasks, collaborate with team members, and track progress.

These tools help entrepreneurs automate repetitive tasks, improve organization, and enhance overall productivity.

Continuous Learning and Improvement

Continuous learning and improvement are central to Menina’s approach. She constantly seeks ways to enhance her time management skills and optimize her business processes.

Strategy: Commit to Continuous Learning

  • Attend Workshops and Seminars: Participate in workshops and seminars to learn new strategies and techniques for effective time management.
  • Read Books and Articles: Stay informed by reading books and articles on time management, productivity, and business growth.
  • Seek Feedback: Regularly seek feedback from clients, team members & mentors to identify areas for improvement and implement necessary changes.

By committing to continuous learning, entrepreneurs can stay ahead of the curve, adapt to changing circumstances, and continuously improve their time management practices.


Effective time management and leveraging time are critical for entrepreneurial success. Menina’s strategies, including transitioning to value-based pricing, developing scalable offerings, providing on-demand content, delegating tasks, setting clear boundaries, leveraging technology, and committing to continuous learning, offer a roadmap for entrepreneurs looking to optimize their time and enhance productivity. By adopting these strategies, entrepreneurs can achieve greater business growth while maintaining a balanced and fulfilling personal life.

Published by: Nelly Chavez

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