Valeriya Force: From Ukrainian TV Talent to Global Streaming Star

Artist Weekly Contributor

Before the millions of streams, before the viral videos and the independent label, there was a 15-year-old girl from Kharkiv standing on the biggest stage in her country. Even then, it was clear: this wasn’t just another hopeful teenager. This was a future artist — with discipline, drive, and vision beyond her years.

Today, the name Valeriya Force is steadily gaining ground on the global pop scene. Behind it is a story of strategy, creative control, and fearless reinvention.

From Television to Total Commitment

Valeriya Simulik, known professionally as Valeriya Force, began her music journey early. As a finalist on Ukraine’s Got Talent and X-Factor, she earned her place through hard work and total focus — rehearsing under pressure, performing live on national TV, and delivering with precision that rivaled adult performers.

Those shows weren’t the peak. They were her starting point

A New Chapter: Creative Freedom in the U.S.

Shortly before the war began, Valeriya moved to the United States with her partner and future husband Vladyslav Tkachenko. Together, they began building everything from scratch.

Vladyslav handles the business, marketing, and team strategy — from funding and distribution to operations and partnerships. Valeriya leads the creative vision — writing her songs, shaping her sound, and directing her visual and artistic identity.

This partnership gave rise to FORCEMUSIC INC, a boutique creative label and full-cycle production hub based in Florida.

Viral Breakthrough & Hard Lessons

In 2023, “I Am a Fire” — a powerful, self-written single — went viral organically. With no major label or promotional engine, the song gained millions of plays and captured international attention.

The success led to a deal with Roc Nation Distribution, and in 2024, Valeriya released her first full-length English-language album “My Dark Side”. Despite strong visuals and production, the album fell short commercially. In January 2025, the team made the difficult decision to part ways and take full control of her career.

Rebranding: The Rise of Valeriya Force

That decision marked the end of the Vesta era — and the beginning of Valeriya Force.

This wasn’t a rebrand for the sake of aesthetics. It was a strategic transformation rooted in data, audience insights, and artistic clarity.

While Valeriya had always released music in English, her new direction brings Latin-pop rhythm, confident femininity, and a distinct focus on adult women — especially in the U.S., Spain, and Latin America.

Her songs are designed to resonate: bold but emotional, sensual but smart, grounded in real experience. She still writes all her lyrics. She still shapes every decision. But now, she does it with a focused sound, a unified aesthetic, and a long-term vision.

FORCEMUSIC: A Label Rebuilt From the Inside

Together, Valeriya and Vladyslav built a next-generation creative label. FORCEMUSIC INC is a full in-house team: producers, video editors, stylists, TikTok strategists, SMM experts, and marketers. Every step — from demo to release — is handled internally, with sharp roles and clear ownership.

The team also fully produces Valeriya’s Instagram presence — from video shoots and editing to captions, reels, visual campaigns, and engagement strategy. Nothing is outsourced. Every piece of content reflects the brand, tone, and storytelling Valeriya herself defines.

She’s the creative engine. He’s the strategic architect. Together, they’ve built a system — not just a brand.