YG Entertainment Launches Search for Next K-Pop Boy Band

A recognized forerunner of the “Hallyu Wave” or the global Korean phenomenon, YG Entertainment is an undeniable force in shaping international sound. This year, the music giant is opening its doors for future representatives of world-class music with “2021 YG New Boy Group Audition at Home.”

Established in 1996 by former South Korean idol Yang Hyun-suk, YG Entertainment is a record label and talent management agency with operations concerning music production and publishing and event and concert management. 

As one of the big three entertainment agencies in South Korea, the company also carries influential subsidiaries in numerous fields. Some of the most prominent include record labels YGX and The Black Label and model management company YGKPlus.

Under this vast umbrella, YG Entertainment houses the global and first-rate talents of Big Bang, Dara, Sechs Kies, Akdong Musician (AKMU), Winner, iKON, BlackPink, Somi, Anda, and Treasure, along with numerous award-winning actors, actresses, and models. For decades, YG has been in the industry, offering its artists unique opportunities with a brilliant production team, network, and coveted brand sponsorships.

Last April 12, 2021, they offered the same to aspiring K-Pop stars. Much to its audience’s excitement, YG Entertainment recently announced the launch of the “2021 YG New Boy Group Audition at Home,” which is available for interested males born between 2002 and 2010 of any nationality presently unaffiliated with another entertainment company. 

Conscious of the limitations of the COVID-19 pandemic, the auditions will be held online. The application period runs from April 12 to May 23, 2021, and will flow into the video audition period through the video-chat site “Zoom” from April 19 to May 30, 2021. 

The process kicks off with a brief form concerning the applicant’s preferred audition date and language chosen between Korean, English, Japanese, and Chinese. Potential trainees are also asked to pick the category of their performance from vocal, rap, dance, and appearance or talents. After submission, they will receive a confirmation email from the company, including the video audition date and time. 

YG Entertainment is set to reveal the results on June 12, 2021, notifying only those admitted past the final round. These boys will be given the once-in-a-lifetime opportunity to come under the company’s expert training program and join its roster of great talents later. 

Since their announcement, social media platforms have been abuzz with possible auditionees and what YG Entertainment has in store for its upcoming boy band. Apart from its signature swag and distinctive groove, a new look and sound are expected from the group, especially with YG’s recent restructuring.

As the entertainment company sources fresh talents worldwide and fans are left waiting for further updates, YG Entertainment’s current groups remain busy in local and international promotions, ranging from competitive productions, variety shows, performances, and brand endorsements.

Walk forward as the future of K-Pop. Take a chance and fill in the online form for the “2021 YG New Boy Group Audition at Home,” or learn more about YG Entertainment and its large, multitalented family on its official website





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